YOU Are the Action Plan

If retail’s your thing, like engineering’s an engineer’s thing or fixing cars is a mechanic’s thing, then most days your nine-to-five is pretty easy. There may be aspects of your job that make people see what you do as tricky or adventurous, but to you, for the most part, it’s a cake walk. Various reasons make you the right person for the job. To try … Continue reading YOU Are the Action Plan

Wanna Sell Apparel? Do This…

You want to sell more apparel, don’t you? But selling apparel is not about selling apparel. Let me explain… Odds are you have a certain category in your shop that brings home the bacon. Your marketing alludes to it, you mention it during interviews, it’s the grand focus of new hire training, and it ultimately is what everyone’s most excited about. It’s good to have … Continue reading Wanna Sell Apparel? Do This…

6 Ways to Make Your Story Matter

6 Ways to Make Your Story Matter (Help Folks Adore You) Tesla believes their intrinsic value far exceeds the value of their inventory. This basically means that why and how they exist towers above what they do. This isn’t some esoteric, soft fact, either. And proof is in the numbers. Just take a look at their stock value—it’s much higher than would be expected based on actual … Continue reading 6 Ways to Make Your Story Matter

14 Ways to Sell More Today

14 Ways to Sell More Today (Let Feeling Be Your Guide) You probably think products or services are what you sell. Bikes, shoes, software, tents, beer, americanos, refurbished axes, therapy sessions, or whatever. Sure, all day long you trade these things for pieces of green paper, but these goods are not the most important thing in your inventory. Your fastest turner is not what carries the weight … Continue reading 14 Ways to Sell More Today

Things and Feelings: Retail Innovation

The traditional model of brick and mortar is taking a beating from well-executed e-commerce. This comes as no surprise. You saw it coming. Probably even lost sleep about its eventual arrival. Well, here it is. So stop complaining and get used to it. The internet is (at least partially) responsible for a decrease in sales and for the lack of customers through the door. Still, … Continue reading Things and Feelings: Retail Innovation

Discovery

i. I don’t run much anymore. This isn’t by choice. I’d still be out there pounding wicked long miles in scorching humidity if it weren’t for a knee injury I sustained while doing, of all things, karaoke. But I shrug it off. Because even if I had a chance to redo my off-key performance, I’d still go through with it. I’d say yes to the DJ as … Continue reading Discovery

Your Thing

AUDIO OF THIS BLOG POST:  What do you want to do every day until you die? Do you want to write books? Teach kindergarten? Hike the Mongolian steppe? Do you want to lead bike tours? Collect Care Bears? Make short films in México City? Photograph steaming cups of espresso in the American midwest? Seriously, what’s your thing? That one thing that, if you did it, would … Continue reading Your Thing