GU-phoria

AUDIO OF THIS BLOG POST 1 I have to admit I was a little intimidated by GU‘s invitation to work with their sales team. As a long-time retailer, I worried my one-sided experience would make my messaging less relevant to vendors. Part of me was expecting the room of fifty-plus sales reps from across the country to like at me like, “What the heck could … Continue reading GU-phoria

Why You Do What You Do

Back in June, barely two weeks after starting my retail education business, I ran into Mark Sullivan at Fleet Feet Sports’ conference in Huntington Beach. Mark runs Formula4 Media and organizes the biggest trade show in the industry, The Running Event (TRE). I half-jokingly asked him what a greenhorn like me needed to do to get a speaking gig at his big show. I remember … Continue reading Why You Do What You Do