Reframe Your Apparel Category

An Open Letter (on Apparel) to Specialty Running Store Owners… Dear Owners of American Run Shops, Many of you have asked me how to sell more apparel. Rather than get back to each of you individually, I’m blasting off this form letter with my thoughts on an ever-present topic of frustration in specialty run. Forgive my generalizations and take my comments with a grain of … Continue reading Reframe Your Apparel Category

Wanna Sell Apparel? Do This…

You want to sell more apparel, don’t you? But selling apparel is not about selling apparel. Let me explain… Odds are you have a certain category in your shop that brings home the bacon. Your marketing alludes to it, you mention it during interviews, it’s the grand focus of new hire training, and it ultimately is what everyone’s most excited about. It’s good to have … Continue reading Wanna Sell Apparel? Do This…