Your Story is Your Future

When we know each others’ stories we have a better chance of making a genuine connection. I believe the future of brick and mortar depends on the quality (and authenticity) of your story. Doesn’t matter if you are an owner, a full-timer who wears multiple hats, or an every-other-Saturday part-timer, your story somehow resonates with the brand’s story. So it’s safe to assume that how … Continue reading Your Story is Your Future

6 Ways to Make Your Story Matter

6 Ways to Make Your Story Matter (Help Folks Adore You) Tesla believes their intrinsic value far exceeds the value of their inventory. This basically means that why and how they exist towers above what they do. This isn’t some esoteric, soft fact, either. And proof is in the numbers. Just take a look at their stock value—it’s much higher than would be expected based on actual … Continue reading 6 Ways to Make Your Story Matter