Why You Do What You Do

Back in June, barely two weeks after starting my retail education business, I ran into Mark Sullivan at Fleet Feet Sports’ conference in Huntington Beach. Mark runs Formula4 Media and organizes the biggest trade show in the industry, The Running Event (TRE). I half-jokingly asked him what a greenhorn like me needed to do to get a speaking gig at his big show. I remember … Continue reading Why You Do What You Do