Sorry, There’s Nothing I Can Do For You…

It’s really hard for me not to mix my business with pleasure. Mostly because my business is customer service, and like everyone else I am constantly frequenting places where customer service should be a priority. On the rare occasion it is, I’ll sing the business’s praises from the highest mountaintop (I am equally happy to share when it’s bad, too). Usually, however, the service I … Continue reading Sorry, There’s Nothing I Can Do For You…

Authenticity

NOTE: I originally published this blog post back in November 2016, but it’s still relevant today (probably always will be). With the big shopping season just around the bend, retailers need to be nipping issues in the bud now. As a retail educator, I spend most of my time reminding store employees how to create/deepen their authentic connections with customers. During my trainings I rarely cover … Continue reading Authenticity

Your Goal is Not to Sell

Your Goal is Not to Sell – It’s to Connect “Stop selling stuff.” That’s what I tell retailers looking for a new, innovative way to approach the day. None think I am serious, but I am. I usually end up having to repeat myself. “No really,” I say. “Stop selling stuff. Just stop.” But my words are so far out in left field that folks … Continue reading Your Goal is Not to Sell

Retail Archaeology

– Retail Archaeology: The Innate Passion of Discovery – My grandparents retired from their San Francisco jobs to a piece of property up north. Their hidden acre sat on the rocky slopes of an ancient volcano. The surrounding land was covered in shiny black glass—obsidian. Gramps told me if I’m patient and look closely at the ground, I might find an arrowhead. After scouring every … Continue reading Retail Archaeology