Retailers

2019 Workshops Available:

 

SURPRISE AND DELIGHT: UPGRADING THE CUSTOMER ENGAGEMENT STORY

In order to meet the needs of a modern customer and be competitive in a fast-paced market, traditional service needs an upgrade. This revamp requires a shift in the team’s mindset.

Audience: All staff.

Details: In this interactive workshop, Tom will deconstruct the customer engagement story and reframe it as five actionable sections. Each section will conclude with a breakout. Participants will learn strategies to win customer loyalty. They will also leave with tools ensuring content is retained.

Objective: Solidify the foundation. Draw attention to small details. Deepen customer connection. Create team cohesion. Increase staff retention. Provide tools for implementation. Increase average ticket and UPT. Improve overall business health and profitability.

AV and Set-Up: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-outs.

Duration: Varies. Can be scaled to meet any timeframe, but ideally requires 5.5 hours.

Follow-Up: All participants receive 3 months of individual follow-up with Tom.

Cost: $2000 + travel expenses

Contact Tom for more information!

 

WE WALK TOGETHER: A LEADERSHIP DEVELOPMENT GATHERING

Audience: Typically this class is reserved for the management/training teams and key staffers (or anyone involved in daily training), but it can be altered to work with any group who works together.

Details: This non-traditional gathering uses the metaphor of walking to serve as a medium for group storytelling. It is designed to activate folks’ discomfort zones so as to ensure a memorable day of learning moments.

Objective: To bring a team closer together. To get to know each others’ stories. To improve communication and create a more effective team.

Duration: Approximately 5.5 hours depending upon group size.

AV and Set-Up: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-out discussions.

Follow-Up: As needed.

Cost: $2000 + travel expenses

Contact Tom for more information!

 

APPAREL…WHY BOTHER?

Selling apparel (and accessories, for that matter) is an ongoing challenge. You do it, but you often find yourself wondering if it’s worth the hassle (and square footage). Fact is, it’s your biggest opportunity and it’s staring you right in the face. Time to make it worthwhile!

Audience: All staff.

Details: In this interactive workshop, Tom addresses apparel’s why while rewiring staffers’ habits. Attendees participate in an open discussion, role-play, and scenario-based practice.

Objective: To sell more apparel (duh!). To consider apparel as an experience. To make your store the local apparel go-to. Fully outfit customers. Become as much an apparel shop as you are one for key products.

Duration: Approximately 3.5 hours.

AV and Set-Up: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-outs.

Follow-Up: Trainees will commit to a daily goal and create a plan to hold each other accountable. Tom will personally follow-up with each participant 3x over 3 months.

Cost: $1750 + travel expenses

Contact Tom for more information!

 

THE IMPORTANCE OF STORYTELLING

Often the folks who interface with customers indirectly live on an island. They don’t feel like an integral part of the team. Fact is, the back of the house employees play a critical role in the store’s success. Their stories must be shared in order to be understood. When we know each others’ stories we’ll work better together.

Audience: Designed for back-of-house staff, but it applies to the entire team.

Details: In this interactive course, Tom uses the qualities of effective storytelling to unpack and highlight individual roles. Participants collaborate to learn more about each others’ stories/roles and how they affect the business. This class is discussion-heavy and meant to be as much of a team-builder as it is transformative.

Objective: Create team cohesion. Understand colleagues’ roles and responsibilities and how they affect each other. Provide tools for ongoing collaboration. Tighten the connection between floor staff and non-floor staff.

Duration: Approximately 3 hours depending upon group size.

AV and Set-Up Needs: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-out discussions.

Follow-Up: All participants receive 3 months of follow-up with Tom.

Cost: $1750 + travel expenses

Contact Tom for more information!

 

TRAIN THE TRAINER

(To be used as an add-on to the classes above) 

This add-on is a great addendum to any training – it prepares your managers and key staffers to take the new information back to the store. This session ensures your training ROI.

Audience: Typically this class is reserved for the management/training teams and key staffers (or anyone involved in daily training).

Details: This session opens informally, allowing participants to brainstorm what was covered in the main session and strategize how to bring the new information back to the store in real time.

Objective: Remove hang-ups that impede implementation and void the training’s value. Relay tools and information to make daily in-store trainings easy. Convey modern philosophies of education (as taught in university). Practice leading small group training until everyone is 100% comfortable.

Duration: Approximately 2.0 hours depending upon group size.

AV and Set-Up: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-out discussions.

Follow-Up: As needed.

Cost: $500 (typically added-on to another training)

Contact Tom for more information!

 

CUSTOMIZED CONTENT

Contact Tom with your unique training needs. Tom will develop and present a dynamic and well-informed session that fills all your empty buckets!

COST: TBD

 

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