Retailers

2018 Workshops Available:

APPAREL…WHY BOTHER?

Selling apparel (and accessories for that matter) is an ongoing challenge. You know you need to do it, but you find yourself wondering if it’s worth the hassle. Fact is, it’s your biggest opportunity and it’s staring you in the face. Time to make it work for you.

Audience: All staff.

Details: In this interactive workshop, Tom reframes your purpose of carrying apparel while attempting to rewire staffers’ habits. Attendees participate in open discussion, role-play, and scenario-based practice.

Objective: Make your store the apparel go-to. Fully outfit customers. Become as much an apparel shop as you are one for your key products. Sell way more apparel.

Duration: Approximately 3 hours depending on group size.

AV and Set-Up Needs: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-outs.

Follow-Up: Trainees will commit to a daily goal and create a plan to hold each other accountable. Tom will personally follow-up with each participant 3x over 3 months.

Cost: $1750 + travel expenses

Contact Tom for more information!

 

REINVENTING THE CUSTOMER ENGAGEMENT STORY

To meet the needs of a modern customer, and to be competitive in a fast-paced and internet-heavy market, traditional service needs an upgrade. Such a revamp requires a shift in the team’s mindset.

Audience: All staff.

Details: In this interactive workshop, Tom will deconstruct the customer service experience and revamp it as five actionable sections. Each section will conclude with a breakout session. Participants will learn strategies to better serve a rapidly evolving customer base. They will also leave with tools that ensure content is retained.

Objective: Reframe the service experience. Draw attention to the small details. Deepen customer connection. Create team cohesion. Increase staff retention. Provide training tools for ongoing implementation. Increase average ticket and UPT. Improve overall profitability.

AV and Set-Up Needs: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-outs.

Duration: Approximately 5.0 hours depending on group size.

Follow-Up: All participants receive 3 months of follow-up with Tom.

Cost: $1750 + travel expenses

Contact Tom for more information!

 

THE IMPORTANCE OF BUSINESS STORYTELLING

Often the folks who interface with customers indirectly live on an island. They don’t feel like an integral part of the team. Fact is, the back of the house employees play a critical role in the store’s success. Their stories must be shared in order to be understood. When we know each others’ stories we’ll work better together.

Audience: Designed for back-of-house staff, but it applies to the entire team.

Details: In this interactive course, Tom uses the qualities of effective storytelling to unpack and highlight individual roles. Participants collaborate to learn more about each others’ stories/roles and how they affect the business. This class is discussion-heavy and meant to be as much of a team-builder as it is transformative.

Objective: Create team cohesion. Understand colleagues’ roles and responsibilities and how they affect each other. Provide tools for ongoing collaboration. Tighten the connection between floor staff and non-floor staff.

Duration: Approximately 3 hours depending upon group size.

AV and Set-Up Needs: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-out discussions.

Follow-Up: All participants receive 3 months of follow-up with Tom.

Cost: $1750 + travel expenses

Contact Tom for more information!

 

TRAIN THE TRAINER

(To be used as an add-on to the classes above) 

This add-on is a great addendum to any training – it prepares your managers and key staffers to take the new information back to the store. This session ensures your training ROI.

Audience: Typically this class is reserved for the management/training teams and key staffers (or anyone involved in daily training).

Details: This session opens informally, allowing participants to brainstorm what was covered in the main session and strategize how to bring the new information back to the store in real time.

Objective: Remove hang-ups that impede implementation and void the training’s value. Relay tools and information to make daily in-store trainings easy. Convey modern philosophies of education (as taught in university). Practice leading small group training until everyone is 100% comfortable.

Duration: Approximately 2.0 hours depending upon group size.

AV and Set-Up Needs: Projector and screen. Enough tables to comfortably accommodate participants for large group instruction and small group break-out discussions.

Follow-Up: As needed.

Cost: $500 (typically added-on to another training)

Contact Tom for more information!