6 Ways to Make Your Story Matter

6 Ways to Make Your Story Matter (Help Folks Adore You) Tesla believes their intrinsic value far exceeds the value of their inventory. This basically means that why and how they exist towers above what they do. This isn’t some esoteric, soft fact, either. And proof is in the numbers. Just take a look at their stock value—it’s much higher than would be expected based on actual … Continue reading 6 Ways to Make Your Story Matter

14 Ways to Sell More Today

14 Ways to Sell More Today (Let Feeling Be Your Guide) You probably think products or services are what you sell. Bikes, shoes, software, tents, beer, americanos, refurbished axes, therapy sessions, or whatever. Sure, all day long you trade these things for pieces of green paper, but these goods are not the most important thing in your inventory. Your fastest turner is not what carries the weight … Continue reading 14 Ways to Sell More Today

Things and Feelings: Retail Innovation

The traditional model of brick and mortar is taking a beating from well-executed e-commerce. This comes as no surprise. You saw it coming. Probably even lost sleep about its eventual arrival. Well, here it is. So stop complaining and get used to it. The internet is (at least partially) responsible for a decrease in sales and for the lack of customers through the door. Still, … Continue reading Things and Feelings: Retail Innovation